Weirdest billboard ever (or brilliant targeting)
Taken from Seth's Blog
Not photoshopped, I took it myself. The site is real.
I'm trying to imagine someone driving along Highway 11 and making a note of this. For what? The next time someone gets bludgeoned in their living room? (And no, I don't think it was movie inspired).
On the other hand, maybe this is brilliant, because it's police cars that see this sign the most. Go to where your customers are...
Adrian: When you're thinking "customer" instead of thinking "profit profit profit", it shows.
Customer-centricity means "I'll go to where you are". You don't get to say you're sincerely trying to reach out unless you're doing that.
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