Filed under: customer

Weirdest billboard ever (or brilliant targeting)

Taken from Seth's Blog

Cubillboardcrimescene

 

Not photoshopped, I took it myself. The site is real.

I'm trying to imagine someone driving along Highway 11 and making a note of this. For what? The next time someone gets bludgeoned in their living room? (And no, I don't think it was movie inspired).

On the other hand, maybe this is brilliant, because it's police cars that see this sign the most. Go to where your customers are...

Adrian: When you're thinking "customer" instead of thinking "profit profit profit", it shows.

Customer-centricity means "I'll go to where you are". You don't get to say you're sincerely trying to reach out unless you're doing that.