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BNET Crash Course

How to Innovate Like Apple

by Chris Morrison

Tags: Steve Jobs, Apple Inc., Americans, Leadership, Smart Phones..., Productivity, Corporate Governance, Investment, Digital Music, Management, Consumer Electronics, Personal Technology, Business Operations, Corporate Law, Finance, Apple, Innovation, Design, iPod, iPhone, Strategy, Crash Course, Chris Morrison

Apple makes it look easy. From the sleek design of its personal computers to the clever intuitiveness of its software to the ubiquity of the iPod to the genius of the iPhone, Apple consistently redefines each market it enters by creating brilliant gadgets that put the competition to shame. What’s the secret? Apple has built its management system so that it’s optimized to create distinctive products. That’s good news for would-be emulators, because it means Apple’s method for innovation can be understood as a specific set of management practices and organizational structures that — in theory, at least — anyone can use. This Crash Course outlines the techniques Apple uses to make the magic happen.

Clarity, Infrastruture, Leadership. Great tips.