I love how every frame in this movie tells so much. At the end of it, I'm convinced enough to at least give it a look (could it really be that revolutionary?)

How are you telling *your* story today?

Find the sneezers, start an ideavirus. (thanks Seth Godin, for teaching me that)

Excerpt from Article:
"TOKYO -- At first glance, the Lcafe appears no different than any of the dozens of cozy cafés in Tokyo's Shibuya district, where trend-conscious young people flock to sip coffee and nibble on cakes and sandwiches.

But look closely at the froth of the cappuccino or a coaster resting beneath a drink or the artwork hanging on the wall and it reveals the café's side business: pitching new products to affluent and influential young Japanese women.

It's called a marketing café, a first of its kind in Japan. Sample Lab Ltd. opened the Lcafe last month as a way to reach Japanese women in their 20s and 30s with information about new products.

"Women take an initiative in shopping, they spark a trend," said Kouhei Nishida, a manager of business development of Sample Lab. "Those young women can serve as influencer."

Source:
http://online.wsj.com/article/SB125107193575552547.html

 

Not photoshopped, I took it myself. The site is real.

I'm trying to imagine someone driving along Highway 11 and making a note of this. For what? The next time someone gets bludgeoned in their living room? (And no, I don't think it was movie inspired).

On the other hand, maybe this is brilliant, because it's police cars that see this sign the most. Go to where your customers are...

Adrian: When you're thinking "customer" instead of thinking "profit profit profit", it shows.

Customer-centricity means "I'll go to where you are". You don't get to say you're sincerely trying to reach out unless you're doing that.

Broadcast network CBS will be advertising its fall TV season with a video-chip ad embedded in an issue of Entertainment Weekly.

The technology for the battery-powered ads was manufactured by a Los Angeles-based company called Americhip, and each ad can handle about 40 minutes of video.