Content Strategist. Idea ninja. Persuadertron.
I get to do all that at Waggener Edstrom Studio D. Everything I'm thinking about flows into my digital idea stream flowing live at http://www.adriankoh.net/
Opinions, thoughts and general verbiage are entirely my own and do not represent the views of my company.
I love how every frame in this movie tells so much. At the end of it, I'm convinced enough to at least give it a look (could it really be that revolutionary?)
How are you telling *your* story today?
Find the sneezers, start an ideavirus. (thanks Seth Godin, for teaching me that)
Excerpt from Article:
"TOKYO -- At first glance, the Lcafe appears no different than any of the dozens of cozy cafés in Tokyo's Shibuya district, where trend-conscious young people flock to sip coffee and nibble on cakes and sandwiches.
But look closely at the froth of the cappuccino or a coaster resting beneath a drink or the artwork hanging on the wall and it reveals the café's side business: pitching new products to affluent and influential young Japanese women.
It's called a marketing café, a first of its kind in Japan. Sample Lab Ltd. opened the Lcafe last month as a way to reach Japanese women in their 20s and 30s with information about new products.
"Women take an initiative in shopping, they spark a trend," said Kouhei Nishida, a manager of business development of Sample Lab. "Those young women can serve as influencer."
Source:
http://online.wsj.com/article/SB125107193575552547.html
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Not photoshopped, I took it myself. The site is real.
I'm trying to imagine someone driving along Highway 11 and making a note of this. For what? The next time someone gets bludgeoned in their living room? (And no, I don't think it was movie inspired).
On the other hand, maybe this is brilliant, because it's police cars that see this sign the most. Go to where your customers are...
Adrian: When you're thinking "customer" instead of thinking "profit profit profit", it shows.
Customer-centricity means "I'll go to where you are". You don't get to say you're sincerely trying to reach out unless you're doing that.
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Broadcast network CBS will be advertising its fall TV season with a video-chip ad embedded in an issue of Entertainment Weekly.
The technology for the battery-powered ads was manufactured by a Los Angeles-based company called Americhip, and each ad can handle about 40 minutes of video.
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