Tokyo Café Targets Trend Makers (WSJ)
Find the sneezers, start an ideavirus. (thanks Seth Godin, for teaching me that)
Excerpt from Article:
"TOKYO -- At first glance, the Lcafe appears no different than any of the dozens of cozy cafés in Tokyo's Shibuya district, where trend-conscious young people flock to sip coffee and nibble on cakes and sandwiches.
But look closely at the froth of the cappuccino or a coaster resting beneath a drink or the artwork hanging on the wall and it reveals the café's side business: pitching new products to affluent and influential young Japanese women.
It's called a marketing café, a first of its kind in Japan. Sample Lab Ltd. opened the Lcafe last month as a way to reach Japanese women in their 20s and 30s with information about new products.
"Women take an initiative in shopping, they spark a trend," said Kouhei Nishida, a manager of business development of Sample Lab. "Those young women can serve as influencer."
Source:
http://online.wsj.com/article/SB125107193575552547.html
Comments [0]